Notes on a Course Redesign
that wasn’t nearly as hard as you’d imagine
Today I want to tell you about one of the coolest cases I’ve worked on inside From Idea to Delivery — I think it might spark some inspiration for you!
She had recorded her course back in the early pandemic days.
Over the years, some of the things she said started to feel a bit dated, and her own work had evolved a lot — she’d kept studying, diving deeper, and even bringing new tools into her practice.
Another thing that bothered her: the course didn’t really feel like her.
The information was there, but it didn’t connect. It lacked personality.
So, with that in mind, we:
completely redesigned the course structure (considering where it fit within her full offer suite),
reorganized every module — the goals, content, sequence, and depth,
added new exercises that were not only more aligned with her teaching goals, but also deeply connected to her values and the “why” behind her work,
trimmed out advanced content that didn’t serve the course’s main purpose (and could’ve easily confused students instead of helping them),
separated what made sense as bonuses, what could become future offers, and what truly belonged in the core structure right now,
replaced the old workbooks with new, hands-on materials.
Before, Anna was using something very common — just uploading the slides she used during lessons. Not useless, but not super effective for helping students actually implement the content,
and we mapped out the full recording script (since it’s an asynchronous course), plus a few extra engagement strategies to keep students motivated throughout the journey.
We worked on a lot — it took months together.
I’m just highlighting a few pieces so you can get a sense of what’s possible.
And yes, it was work. Anna really showed up for it!
But honestly? Probably less effort than you’d think.
Every action had a purpose. It’s so easy to get lost in a thousand tiny tasks that feel productive, or spend way too long on one thing that doesn’t really move the needle for your students’ learning.
Not every course (whether brand new or being restructured, like Anna’s) needs that much time and depth.
That’s why taking a moment to study the context is so key.
Yes — I’m talking about it again!
It’s the part that sets the parameters that make every decision (and every implementation step) easier.
It’s our compass — but most people rush past it like someone running across hot sand just to reach the ocean.
For example:
If my students’ main struggle is developing new skills rather than acquiring information, I shouldn’t be spending hours on Canva making slides.
If the goal of the course isn’t professional training, there’s no reason to use the same tone or depth you’d use with peers in your field.
If the real issue is environment or motivation, maybe a course isn’t even the best format.
The context determines everything.
That doesn’t mean you have to stay stuck thinking about it forever — even the context study should be strategic, so it doesn’t turn into procrastination 🙃
But it does need to happen.
If you’re feeling lost right now, take a few steps back and dedicate some time to it.
And if you have no idea where to start — just hit reply to this email!
Last call for From Idea to Delivery!
If you’ve been putting off that amazing project — your course, e-book, mentorship, or consulting offer that deserves to finally come to life (or needs a thoughtful revamp, like Anna’s did) — From Idea to Delivery is for you.
Over the next few months, I’ll guide you step by step to turn your idea into something real, structured, and ready to bring results.
But heads up: these are the last spots before my maternity leave, and there’s no set date for the next round in this format.
If you feel like this is your moment, come join me in From Idea to Delivery.
With love,
Érica S.